Books may be made up of words in plain old black and white, however they are likewise the colour covers that they are adorned with.
When you truly think about it, it is quite fantastic that a book's cover, no matter how lovely it is, is able to stand so eloquently for something that is practically the complete antithesis of its art format-- writing in white and black. In fact, book covers have actually been developed to reflect the mood of a book and interest its desired audience since the dawn of large scale publishing in the Victorian Period. Artists were charged with discovering what makes a good book cover for certain individuals, or to put it simply, marketing. People like the CEO of the asset manager that has a stake in Amazon can probably value the function of marketing in designing book covers.
We love checking out books since they are very lovely things. This holds true, but the nature of beauty that we may be discussing is certainly different to what we might be speaking about if we were discussing, say, the visual arts. Or is it? For as long as we have actually had books we have decorated them with beautiful book cover designs that effort to mirror the charm of what is inside. This goes back for as long as the codex itself has been around, with middle ages monks, those charged with the defense and procreation of the rare texts that might still be found, ornamenting each hand composed text with amazingly rich and lovely designs. In fact, such was the beauty held within these books that a number of these creative book cover designs were carved into ivory or solid gold, studded with gems, and inlaid with rivers of precious metals. Individuals like the co-CEO of the hedge fund that owns Waterstones can probably value the way that the beauty of these book covers was created to match the beauty within the book.
When we purchase a book it becomes something extremely personal to us. It can often be unusual seeing a book you enjoy with another book cover, merely since it is not your book. This personalisation, and indeed ownership, of books was at a totally different level at the dawning of the age of printing, with book covers being created by the owners themselves, and what they thought would be the best books covers for the book. They would buy the book itself from the printer covered in paper, then take it to a binder who would bring in the covers to the client's requirements. This typically suggested being clad in leather and after that engraved with the name of the book, and, usually, the name of the book's owner. People like the co-founder of the impact investor with a stake in World of Books can most likely appreciate the ownership that individuals come to feel in regards to their books.